as a freelance copywriter, I’ve worked at a lot of big and small agencies.

I’ve named a marijuana dispensary in Manhattan. I Helped write  a spot for minions 2 that aired During the NBA Finals and worked on a piece that was on jimmy Kimmel for VRBO. I also coined the tagline for Kevin hart’s restaurant and did a bunch of other stuff you can see below.

here’s everything I’ve ever bragged about.

White Claw Premium Vodka W/JB

IT was An awesome opportunity to get a chance to work on this Campaign with White Claw and VCCP. JP was hilarious and I was thrilled to see several of my lines and ideas get through into an Already hilarious campaign. Hope the forklift wasn’t too steep, JB.

UNION SQUARE TRAVEL AGENCY

At the beginning of 2023, Jeff Greenspan and I were presented with an opportunity by Fortnight Collective to name a cannabis dispensary at 13th & Broadway in Manhattan . With our experience in the Grey Market of Cannabis in New York, we knew it was important to create an identity around the plant that Didn’t use traditional weed nomenclature.

We were stoked when our name, Union Square Travel Agency, was selected. The name has served as a touchpoint for the entire brand. From the development of their state-of-the-art dispensary stylized like a TWA Flight Center, their in-house Travel Guides who help customers personalize their experience, to language used in on posters encouraging users to “get away without going anywhere.”

USQTA has expanded immediately, becoming the largest dispensary in the state and one of the fastest growing in the country.

Currently, we are helping them develop their branding through PR Stunts, developing live events, writing their weekly email, and even doing a few deliveries.

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Minions 2: Who’s the goat?

This is a spot from Illumination (awesome team) that aired during the NBA Finals for Minions 2. In the movies, minions love goats, so I thought it would fun to have the minions debate at a sports desk about who the NBA’s GOAT is (Greatest OF All Time).

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Noodle’s Biggest Fan

This is a Series of ads Commissioned by Noodles and Company I wrote along with Jeff greenspan for Fortnight Collective.

 

VRBO Jimmy Kimmel Spot

I helped write this featured spot for vrbo that aired on Jimmy kimmel

 
 

ABA #boxedout campaign

This year on prime day, we worked with the american bookstore association and local bookstores around the country to help tell amazon how we really feel. IT caught some attention from a lot of people, including the new york times. Big thanks to dCX for letting us work on such a cool project.

 
 

During Covid-19,

Humanaut hired myself and fellow comedian JeFf Greenspan To come down to Chattanooga , TN

and become Their comedians in residence. Below is some of the work I got to be a part of while we were there.

Humanaut brand roasts

During our residency, we helped develop a new method of focus grouping called brand roasting. It pools together standup comedians to poignantly eviscerate a company’s marketing strategy, and then turn those insults into insights.

 

Liquid death

Killer baby name.

If you use liquid death’s baby namer to actually name your baby, you’ll get a life time supply of liquid death. Destroy!

 

Dickel Thoughts.

Ideas worth sipping

 

A Dickel Kind of party

Keeping whiskey weird

 

Words of Whiskdom

ideas worth sipping

 

Playology Dog Toys

This is a video that was made to teach pet store employees about the incredible world of Playology dog toys.