As a freelance copywriter, I’ve worked at a lot of big and small agencies.

I’ve named New York’s Largest Cannabis Retailer. I helped write a spot for minions 2 that aired during the NBA Finals and worked on a piece that was on Jimmy Kimmel for VRBO. I also coined the tagline for Kevin hart’s restaurant and did a bunch of other stuff you can see below.

Here’s everything I’ve ever bragged about.

White Claw Premium Vodka W/JB

Remember that spot for White Claw Premium Vodka with JB Smoov?

Well, I wrote some jokes for that.

It’s not around on the internet anymore, but man was it funny.

UNION SQUARE TRAVEL AGENCY + The Travel Agency

At the end of 2022, Jeff Greenspan and I were presented with an opportunity by Fortnight Collective to name a cannabis dispensary at 13th & Broadway in Manhattan . With our experience in the Grey Market of Cannabis in New York, we knew it was important to create an identity around the plant that Didn’t use traditional weed nomenclature.

We were stoked when our name, Union Square Travel Agency, was selected. The name has served as a touchpoint for the entire brand. From the development of their state-of-the-art dispensary stylized like a TWA Flight Center, their in-house Travel Guides who help customers personalize their experience, to language used in on posters encouraging users to “get away without going anywhere.”

USQTA has expanded immediately, becoming the largest dispensary in the state and one of the fastest growing in the country. As we evolved and expanded locations, union square travel agency became simply the travel agency . their effort to evolve new York’s cannabis scene has taken everyone to new heights. Currently, we are building their branding through PR Stunts, developing live events, writing their weekly email, and more.

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Minions 2: Who’s the goat?

This is a spot from Illumination (awesome team) that aired during the NBA Finals for Minions 2. In the movies, minions love goats, so I thought it would fun to have the minions debate at a sports desk about who the NBA’s GOAT is (Greatest OF All Time).

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Noodle’s Biggest Fan

This is a Series of ads Commissioned by Noodles and Company I wrote along with Jeff greenspan for Fortnight Collective.

 

VRBO Jimmy Kimmel Spot

I helped write this featured spot for vrbo that aired on Jimmy kimmel

 
 
 

On Prime Day in 2020, the ABA #boxedout campaign aimed to spotlight the impact of Amazon on local bookstores by uniting voices from across the country. Collaborating with the American Bookstore Association and local bookstores, the initiative sought to convey a collective message about the value of independent booksellers. The campaign garnered significant media attention, including coverage from prominent outlets like The New York Times. Special acknowledgment is due to dCX for facilitating this innovative project, enabling the expression of a heartfelt sentiment towards supporting local literary communities.

 

During Covid-19,

Humanaut hired myself and fellow comedian Jeff Greenspan to come down to Chattanooga , TN

and become their comedians in residence. Below is some of the work I got to be a part of while we were there.

Humanaut Brand Roasts

During our residency, we helped develop a new method of focus grouping called brand roasting. It pools together standup comedians to poignantly eviscerate a company’s marketing strategy, and then turn those insults into insights.

 

Dickel Thoughts.

Ideas worth sipping

 

A Dickel Kind of party

Keeping whiskey weird

 

Words of Whiskdom

ideas worth sipping

 

Playology Dog Toys

This is a video that was made to teach pet store employees about the incredible world of Playology dog toys.